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POSTED JULY 2, 2021   |   
Dominnique Karetsos

Co-Founder & Chief Executive Officer at Healthy Pleasure Group

General Partner at Amboy Street Ventures


Introduction

I love having founders like Dominnique featured on Waxd'Elle. Why? Because founders like Dominnique make my life easy. They are smart, motivated, and full of life. They also have a clear vision and alignment. Dominnique did not choose the easiest industry or one that makes men super comfortable, and she doesn't care. That's what alignment is about.

When you're aligned you only focus on what needs to be done, not what people think. As a man who takes pride in writing about amazing founders who happened to be women, Dominnique is amazing.

Alright Dominnique, the floor is yours!

Please provide us with your name(s)

Dominnique Karetsos.

Where are you from?

I’m South African-Greek.

Tell us about you (background info)?

I’m Dominnique, CEO and co-founder of The Healthy Pleasure Group, a pioneering collective that seeks to define, reshape and revolutionise the sexual empowerment of all generations and pave the way for healthy sexuality and healthy pleasure for everyone.

I’ve worked in more than 30 markets globally helping start ups and market leaders across beauty, retail and health improve and increase their sales, marketing and distribution channels.

I spent the past 20 years advising brands such as Lelo, L’Oreal and Cutler and Gross. But it was over eight years ago when I found my real calling in the sexual health and technology industry, seeking out, investing in and sitting on the boards of some of the most successful businesses in Sexual Health & Technology when they were startups. During this time, I have faced continual resistance each time I spoke with a venture capitalist, a journalist or a c-suite executive who showed prejudice towards one of the oldest industries in the world.

Why are you starting this business?

Having worked in the Sexual Health & Technology industry for almost ten years, I realised just how disconnected the world was, as far as business was concerned, when it came to understanding the most innate human experience: pleasure. At the same time, I faced continual resistance from businesses. Telephones would be put down on me. I'd be asked to leave the boardroom. I would be asked to come and talk about a product without saying the word sex. It took three years to put Intimina Menstrual Cups on the shelves of Boots.

From this, I knew I wanted to commit myself to creating behavioural change in Sexual Health & Technology to enact social change through three vital economic motors; Education, Innovation and Investment. So together with urologist, andrologist and sexual medicine expert Dr. Mafe Peraza Godoy, we sought to build the SH&T economy of the future and set up a global ecosystem, The Healthy Pleasure Group, that caters for the needs of every business in this space.

Please provide us with some information about your business. (description, business model, etc.)

With a team of sexual health & technology advisors, specialists and experts, Healthy Pleasure Group is the only global outfit dedicated to the future of Sexual Health & Technology.

As CEO and co-founder of The Healthy Pleasure Group, I oversee the five businesses that complete the collective: The Agency, The Lab, The Demand, The Fund and The School. We bring innovation from Healthy Pleasure Lab, with a consistent creation of next generation IP developed by world-leading Urologist Dr Mafe Peraza Godoy. We put products in the hands of millions of consumers with HP Demand, our global commercial business. With predictions that authoritative digital content as an industry will be worth $250m by 2024, we drive education in our industry via HP Agency and our School of Healthy Pleasure, helping people and brands tackle daily challenges of learning in an exclusively censored digital landscape. Finally, Amboy Street Ventures, our VC Fund, is spearheading the advancement of investment in women’s health and sexual health.

What stage are you in right now? What are you looking for at this stage for your business?

We’re continuously expanding across the group, but what we’re always looking for is talent. As a relatively young industry, there is no Sexual Health & Technology talent pool to choose from, no one can study the landscape because it's being built, created and shaped in real time. Attracting skills straight out of school or university with SH&T as their first career move is a tough feat - there’s no 101 in how to market sex toys!

Those who want to apply their skill sets and dedicate their careers to making a positive impact in Sexual Health & Technology should get in touch!

What do you want us to remember about you?

When a woman has the confidence to ask what she wants in the bedroom, she has the confidence to ask what she wants in the boardroom. But it all starts with yourself: carve a safe space to explore and discover. If you can’t champion your own sexual health, it’s very difficult to champion everyone else’s.

Where can we find you (social media)?

Website : www.wearehpg.com

Linkedin : https://www.linkedin.com/company/healthy-pleasure-group

Instagram : https://www.instagram.com/wearehpg/

Twitter : https://twitter.com/wearehpg