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POSTED JUNE 10, 2021   |   
Amandine Flachs

Co-Founder & CEO at WildMeta


Alright, we want to be best friends with our next feature, Amandine Flachs. First, she could replace James Bond with a name like this. Imagine that, my name is Flachs, Amandine Flachs. I'd watch that movie a million times, and you would too once you read about our next queen's accomplishments.

First, Amandine is a globetrotter. She's originally from a small town near Paris, she then moved to the City of Lights, spent some time in California, and now she's building a remarkable business in London. One of the reasons why we want to be Amandine's BFF is because her startup helps video game developers create smarter and more human-like non-playable entities/bots using machine learning.

We love her passion for entrepreneurship, she spent the past 10 years supporting early-stage founders. Amandine is also a VC scout and a startup mentor in many programs and accelerators. We definitely intend on recruiting her for our own accelerators.

Alright Amandine, the floor is yours!

Please provide us with your name(s)

Hi, I'm Amandine Flachs.

Where are you from?

I am French and grew up in a small town near Paris. I moved to the capital at 17 where I stayed for 7 years with a brief time in LA, California. I have now been calling London my home for the past 6 years.

Tell us about you (background info)?

I am the CEO and co-founder of WildMeta. After supporting early-stage founders for the past 10 years, I now help video game developers create smarter and more human-like non-playable entities/bots using machine learning. I am also very much involved in the startup ecosystem as a VC scout, a startup mentor involved in several programmes and accelerators as well as through my own series of live video AMAs featuring founders.

Why are you starting this business?

Working closely with founders most of my life, I've always been asked about launching my own startup. Because I had the chance to be involved in many early-stage businesses, it was clear to me that I didn't want to start a business just to join the founder's club and call myself an entrepreneur.

I've met my co-founder 7 years ago and immediately told him to count on me if he ever wanted to explore any business ideas. Since then, we've always been brainstorming without taking any potential idea further, until WildMeta. For the first time, it was a good moment for both of us to fully commit to a new project, but more importantly, this idea got so much stuck in our heads that we couldn't not take the leap.

For me, a decisive moment was when we both flew to San Francisco for Open AI Five Finals, a Dota 2 competition between Open AI AIs and professional Dota 2 players. It really convinced me that machine learning-based bots can/should do so much more than beating humans and it became our mission to show it.

Please provide us with some information about your business. (description, business model, etc.)

We help video game developers build smarter and more human-like game AIs with machine learning. Thanks to our customisable framework, we create machine learning-based bots that learn to play a game as players or non-playable characters (NPCs) that can be used in many ways including:

• opponent AI,
• as squad teammate,
• to populate a multiplayer game
• for training bot for competitive games,
• or simply to have NPCs robust to procedurally generated maps
• ... and much more!

As our bots play the game, they interact naturally with their environment and react to the player's moves which helps increase players' engagement. We are offering our expertise and technology as a specialised outsourcing partner (B2B service) so game developers don't need to understand machine learning to have smarter bots. This way we can look after the game AIs and their integration and studios can focus on their game. More info at www.wildmeta.com

What stage are you in right now?

We were very much focused on R&D in 2020 and have managed to fully bootstrap the development of our core technology. Early 2021, we pivoted our business model and approach for immediate commercialisation and are now talking to a number of video game studios. While I spend most of my time wearing my biz dev hat, my co-founder Alex is improving our system and working on the next demos we'll be soon communicating about.

What are you looking for at this stage for your business?

Many video game developers are curious to learn more about machine learning and how we can help them create smarter/human-like bots. However, they also have a number of assumptions and questions. That's why it's key for us now to have an open discussion with the game dev community, take part in a number of events and learn from every single meeting to improve the way we communicate about such a technical topic.

What do you want us to remember about you?

Smarter bots are key for the future of video games and we've already developed the technology to create them! Cutting-edge technology doesn't have to be reserved for the few companies that can afford to have dedicated in-house R&D teams. I firmly believe 3rd parties like us can help speed up the adoption of new technology and impact their entire ecosystem.

I've worked all my life in community-focused industries and I feel it is my responsibility to give back by sharing what it's like to build a business and everything I learn along the way. That's what motivates me to create video content, host monthly livestreams, and dedicate some of my time to mentor other founders.

Where can we find you (social media)?

I am active on (too) many platforms, the best way to keep in touch with me and WildMeta is via Twitter.

Twitter : https://twitter.com/AmandineFlachs

LinkedIn : : https://www.linkedin.com/in/amandineflachs/ (please add a short note if you add me there)

Youtube : https://youtube.com/AmandineFlachs (where you can find all my live AMAs and other videos, feel free to also join our Discord chat!)

And for more information about what we're building at WildMeta